
TKK Fried Chicken
Branding | Website Banners | Print Collateral | Environmental Graphics
Objective
Bold, bright, and fun, TKK Fried Chicken is the social spot to make memories with friends and family while munchin’ on tasty food. A “second home” where you can lick your fingers with no shame. Space where you can be you and truly spread your wings.
A social spot to make memories with friends and family
Introduce the ever-popular Taiwanese fried chicken brand into a saturated fast-food service market while retaining a sense of culture and tradition. Rethink and design the champion icon of the brand, Mr. TKK without losing brand recognition. Design a retail experience that will stand out in a sea of sameness and leave consumers wanting more than just the food they offer.
To leave a lasting impression on
people when they encounter space

Approach
We started by identifying what makes TKK so very special: its uniquely Taiwanese credentials, its heritage of creating high-quality fried chicken, and its iconic mascot, Mr. TKK. We refreshed the logo identity to both Westernize and modernize. We then created a robust design language that reflected the youthful and fun aspect of fried chicken and brought it to life across packaging, uniforms, signage, menus, and retail design.
One bite and you’ll
say, “Cluck yeah!


NEXT PROJECT >
Inclusive work cultures through
data accountability
Website Design | UI Toolkits | Assets