Heisman High School
Campaign Design | Digital Deliverables | Social Media | Environment Graphics
Objective
When we take a pledge we are holding ourselves accountable. When we make it public, we let others keep us accountable and we inspire them to join us. In pledging acceptance, we are declaring that we want to live in a kinder, more just world, and that we will take an active role in creating it.
Symbolizing the pursuit of excellence with integrity
While competition can be healthy, cooperation is our real super-power. Finding common ground and taking care of each other, we can make today a little friendlier and tomorrow a lot brighter. Acceptance Insurance believes that our passion for helping, commitment to integrity, and culture of accountability is a good way to do business. We think it’s a pretty good way to live, too. We came up with the ‘Acceptance Pledge’ so that anyone who feels the same way can set these same goals for how they want to show up in the world, then find partners, allies, and a community that wants to live these values – and get to work.
Paving the way to greatness for everyone around us
Approach
Bringing back the high school nostalgia and old school notebook styles. Giving the pledge more of a humane and personal touch by having a handwritten typeface. From photo montages to brushstrokes all things bold, beautiful and perfectly imperfect.
