Local Culture of Tinder

Research Design | Ethnography | Data Visualization

Objective

Introducing the techniques such as interviews, focus groups, contextual inquiry, surveys and questionnaires, and the creation of novel research methods necessary to conduct relevant and useful research. Aims to gather insights and rich information through enthusiastic participants, by adapting design tools to inspire the future framework. The module helps to consolidate behavioral, outliers, attitudinal, innovative, Exploratory, and self-reporting data.

Swiping your way into finding love?

With 20 billion matches to date, tinder is the world’s most popular app for meeting new people. Swipe. Match. Chat. Date. Everyone is Tindering. The screens are filled with young women and men who’ve been chasing money and deals on Wall Street all day, and now they’re out looking for love and relationships or perhaps something else. People used to meet their partners through proximity, through family and friends, but now the Internet meeting is surpassing every other form.

Approach

The design innovation process starts with the real. We observe and learn from the tangible factors from real-world situations. Then we try to get a full understanding of the real world by creating abstractions using these design tools.

A Week of Probing

Conducting an activity with a number of materials designed to inspire people to thoughtfully consider personal context and circumstance, and respond to the probe in unique, creative ways facilitated by the provocations, today’s dating world! Creating a cultural probe that is attractive and draws in people to come and participate.

The aim was to gather insights with an investment in the exercise by enthusiastic participants and rich information to inspire the future framework. Attributes like behavioral attitudes, Outliers, Attitudinal, Qualitative, Innovative, Exploratory, Self-reporting.